Category Archives: Marketing Communications
The Marketing Hourglass Explained
The traditional sales funnel marketing concept is compared with today’s more focused and well-rounded approach. The Marketing Hourglass concept, created by John Jantsch, is explained.
New Video: Most Powerful Marketing Tool Ever!
Do you schedule marketing appointments with yourself? Most business owners don’t… For some, marketing is their full‑time job. But for many others, marketing is just another hat they wear. As such, marketing never actually gets done, because it’s the easiest thing to pass on or put off. But what if we started making daily marketing [...]
New Video: Determine Your Marketing Strategy
A successful marketing strategy can streamline and focus your message to prospects and clients. What elements do you need to consider to create a strategic marketing plan? Watch my short (2:44) video for the answer.
Jan. 5 | 7 Steps Webinar
Small Business Marketing Consultant Patrick Giammarco Hosts 7 Steps to Small Business Marketing Success Webinar What if you had more confidence in your marketing efforts? What if you could develop a marketing strategy that creates momentum for your business? What if you could narrow your marketing focus to capture ideal customers that valued what you [...]
NEWS RELEASE: Toledo Marketing Consultant Added to Internet TV Channel
TOLEDO, OH – November 28, 2011 – Marketing consultant, Patrick Giammarco, announced he has been selected to join an elite network of local entrepreneurs on Toledo’s only Internet TV channel, Toledo BizConnect TV. The Toledo BizConnect TV channel is updated daily and provides business and life advice to area business owners in the form of [...]
Using Archetypes to Build Powerful Brands
I spend a considerable amount of time with my clients describing their Ideal Client and was looking for a tool that would help us better describe their audience, especially when it came to psychographic information. I came across archetypes, which, to be honest, I had never really heard of before. I started having some of [...]
Nov. 26 | Small Biz Saturday
Pledge your support for Small Business Saturday® First there was Black Friday, then Cyber Monday. This year, November 26th is the 2nd annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday is a national movement to drive shoppers [...]
