Category Archives: Marketing Communications
The traditional sales funnel marketing concept is compared with today’s more focused and well-rounded approach. The Marketing Hourglass concept, created by John Jantsch, is explained.
Do you schedule marketing appointments with yourself? Most business owners don’t… For some, marketing is their full‑time job. But for many others, marketing is just another hat they wear. As such, marketing never actually gets done, because it’s the easiest thing to pass on or put off. But what if we started making daily marketing [...]
A successful marketing strategy can streamline and focus your message to prospects and clients. What elements do you need to consider to create a strategic marketing plan? Watch my short (2:44) video for the answer.
I spend a considerable amount of time with my clients describing their Ideal Client and was looking for a tool that would help us better describe their audience, especially when it came to psychographic information. I came across archetypes, which, to be honest, I had never really heard of before. I started having some of [...]