Category Archives: Marketing Strategy
Giammarco Awarded Expert Status in Total Online Presence
Duct Tape Marketing celebrates awarding Patrick Giammarco Expert Status for proficiency in Total Online Presence (TOP). Giammarco completed the Total Online Presence course with John Jantsch, founder of Duct Tape Marketing. The Total Online Presence Program is a training and coaching program aimed at teaching small business owners how to integrate the many evolving online [...]
The Marketing Hourglass Explained
The traditional sales funnel marketing concept is compared with today’s more focused and well-rounded approach. The Marketing Hourglass concept, created by John Jantsch, is explained.
New Video: Most Powerful Marketing Tool Ever!
Do you schedule marketing appointments with yourself? Most business owners don’t… For some, marketing is their full‑time job. But for many others, marketing is just another hat they wear. As such, marketing never actually gets done, because it’s the easiest thing to pass on or put off. But what if we started making daily marketing [...]
New Video: Determine Your Marketing Strategy
A successful marketing strategy can streamline and focus your message to prospects and clients. What elements do you need to consider to create a strategic marketing plan? Watch my short (2:44) video for the answer.
VIDEO: How To Get Started With PWG Marketing
How does your business get started with PWG Marketing? In this short video (2:49) I guide newcomers through the Duct Tape Marketing System and the basic features of my website – http://www.pwgmarketing.com. The No. 1 tool on my website is the Signature Brand Audit.
Local Search Marketing – What Is It and Why It’s Important
Below are stats from Kelsey, comScore and Direct Mail News that really hammer the notion that small local businesses need to get very serious about being able to rank when people search for local solutions. 90% of online commercial searches result in offline bricks and mortar purchases (comScore) 82% of local searchers follow up offline [...]
Jan. 5 | 7 Steps Webinar
Small Business Marketing Consultant Patrick Giammarco Hosts 7 Steps to Small Business Marketing Success Webinar What if you had more confidence in your marketing efforts? What if you could develop a marketing strategy that creates momentum for your business? What if you could narrow your marketing focus to capture ideal customers that valued what you [...]
NEWS RELEASE: Toledo Marketing Consultant Added to Internet TV Channel
TOLEDO, OH – November 28, 2011 – Marketing consultant, Patrick Giammarco, announced he has been selected to join an elite network of local entrepreneurs on Toledo’s only Internet TV channel, Toledo BizConnect TV. The Toledo BizConnect TV channel is updated daily and provides business and life advice to area business owners in the form of [...]
