Category Archives: Copy Writing
With the words that you use on your site, are you talking mostly about your customers and their needs or are you talking mostly about yourself? In order to help small businesses answer this question, Future Now Inc. has created a “WeWe Monitor.”
Come to learn how to be a part of the biggest Marketing & Advertising opportunity in Northwest Ohio at the AdWORKS Kick-Off event Thurs., June 25. This social hour is free to attend by all. Ad Club of Toledo President, Sara Shiels and I, along with other Ad Club members, will be unveiling all the [...]
I found this fascinating quote today: Core messages. Key messages. Messages, messages. We really put a lot of stock in that word, don’t we? Why Messages Aren’t Enough, Apr 2009 You should read the whole article.
Many small business owners have been sold on the notion that they need a tri-fold brochure or they are not really in business. I’m telling you right now, forget it; everybody’s got one and no one uses it. Your potential clients need an education. They need to know how you are different, where the typical [...]
On Friday I attended a very interesting luncheon event put on jointly by the Advertising Club of Toledo and the local chapter of AIGA, the professional association for design. The speaker was Marcia Lausen, principal of Chicago’s Studio/lab and author and designer of the book Design for Democracy: Ballot and Election Design. Shortly after the [...]
No matter how striking the illustration or photo, the headline is the most important part of any ad. It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. In fact, the vast majority of people use the headline to decide if they’re interested [...]