Category Archives: Archetypal Branding

 VIDEO: Finding Your Ideal Client Provides Clarity

How is your business different from others in the marketplace? What is the archetype of your perfect client? Watch my short (1:51) video on how finding your ideal client can provide marketing clarity.

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Posted on March 8, 2012 by Patrick Giammarco in Archetypal Branding, Archetypes, Archtypal Branding, BLOG, Differentiation, Video
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 VIDEO: How To Get Started With PWG Marketing

How does your business get started with PWG Marketing? In this short video (2:49) I guide newcomers through the Duct Tape Marketing System and the basic features of my website – http://www.pwgmarketing.com. The No. 1 tool on my website is the Signature Brand Audit.

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Posted on March 3, 2012 by Patrick Giammarco in 7 Steps to Small Business Marketing Success, Archetypal Branding, Archetypes, Archtypal Branding, BLOG, Branding, Brands, Differentiation, Marketing, Marketing Consultant, Marketing Plans, Marketing Strategy, Sugnature Brand Audit
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 Using Archetypes to Build Powerful Brands

I spend a considerable amount of time with my clients describing their Ideal Client and was looking for a tool that would help us better describe their audience, especially when it came to psychographic information. I came across archetypes, which, to be honest, I had never really heard of before. I started having some of [...]

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Posted on November 19, 2011 by Patrick Giammarco in Advertising, Archetypal Branding, Archetypes, BLOG, Branding, Brands, Differentiation, Marketing, Marketing Communications, Marketing Plans, Marketing Strategy
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