Category Archives: Archetypal Branding
How is your business different from others in the marketplace? What is the archetype of your perfect client? Watch my short (1:51) video on how finding your ideal client can provide marketing clarity.
How does your business get started with PWG Marketing? In this short video (2:49) I guide newcomers through the Duct Tape Marketing System and the basic features of my website – http://www.pwgmarketing.com. The No. 1 tool on my website is the Signature Brand Audit.
I spend a considerable amount of time with my clients describing their Ideal Client and was looking for a tool that would help us better describe their audience, especially when it came to psychographic information. I came across archetypes, which, to be honest, I had never really heard of before. I started having some of [...]