Category Archives: Advertising
7 Essential Stages of a Total Online Presence Webinar
Create your total online presence and take your business to the next level If the pace of change of marketing online seems to be moving faster than you can keep up, you’re not alone. And yet, a recent survey by the folks at ComScore suggests that as high as 92% of consumers and businesses in [...]
The Marketing Hourglass Explained
The traditional sales funnel marketing concept is compared with today’s more focused and well-rounded approach. The Marketing Hourglass concept, created by John Jantsch, is explained.
New Video: Determine Your Marketing Strategy
A successful marketing strategy can streamline and focus your message to prospects and clients. What elements do you need to consider to create a strategic marketing plan? Watch my short (2:44) video for the answer.
VIDEO: Finding Your Ideal Client Provides Clarity
How is your business different from others in the marketplace? What is the archetype of your perfect client? Watch my short (1:51) video on how finding your ideal client can provide marketing clarity.
VIDEO: How To Get Started With PWG Marketing
How does your business get started with PWG Marketing? In this short video (2:49) I guide newcomers through the Duct Tape Marketing System and the basic features of my website – http://www.pwgmarketing.com. The No. 1 tool on my website is the Signature Brand Audit.
VIDEO: Does Social Media Mix With Your Marketing Plan? It Should…
View my short (3:10) video on how social media can accelerate your overall marketing plan. Great content (content is king, remember), developed specifically for your Ideal Client and delivered via Social Media is an unbeatable combination.
Local Search Marketing – What Is It and Why It’s Important
Below are stats from Kelsey, comScore and Direct Mail News that really hammer the notion that small local businesses need to get very serious about being able to rank when people search for local solutions. 90% of online commercial searches result in offline bricks and mortar purchases (comScore) 82% of local searchers follow up offline [...]
Jan. 5 | 7 Steps Webinar
Small Business Marketing Consultant Patrick Giammarco Hosts 7 Steps to Small Business Marketing Success Webinar What if you had more confidence in your marketing efforts? What if you could develop a marketing strategy that creates momentum for your business? What if you could narrow your marketing focus to capture ideal customers that valued what you [...]
NEWS RELEASE: Toledo Marketing Consultant Added to Internet TV Channel
TOLEDO, OH – November 28, 2011 – Marketing consultant, Patrick Giammarco, announced he has been selected to join an elite network of local entrepreneurs on Toledo’s only Internet TV channel, Toledo BizConnect TV. The Toledo BizConnect TV channel is updated daily and provides business and life advice to area business owners in the form of [...]
