Category Archives: Branding
The Marketing Hourglass Explained
The traditional sales funnel marketing concept is compared with today’s more focused and well-rounded approach. The Marketing Hourglass concept, created by John Jantsch, is explained.
VIDEO: How To Get Started With PWG Marketing
How does your business get started with PWG Marketing? In this short video (2:49) I guide newcomers through the Duct Tape Marketing System and the basic features of my website – http://www.pwgmarketing.com. The No. 1 tool on my website is the Signature Brand Audit.
Jan. 5 | 7 Steps Webinar
Small Business Marketing Consultant Patrick Giammarco Hosts 7 Steps to Small Business Marketing Success Webinar What if you had more confidence in your marketing efforts? What if you could develop a marketing strategy that creates momentum for your business? What if you could narrow your marketing focus to capture ideal customers that valued what you [...]
NEWS RELEASE: Toledo Marketing Consultant Added to Internet TV Channel
TOLEDO, OH – November 28, 2011 – Marketing consultant, Patrick Giammarco, announced he has been selected to join an elite network of local entrepreneurs on Toledo’s only Internet TV channel, Toledo BizConnect TV. The Toledo BizConnect TV channel is updated daily and provides business and life advice to area business owners in the form of [...]
Using Archetypes to Build Powerful Brands
I spend a considerable amount of time with my clients describing their Ideal Client and was looking for a tool that would help us better describe their audience, especially when it came to psychographic information. I came across archetypes, which, to be honest, I had never really heard of before. I started having some of [...]
Nov. 16 | SMB Toledo #15
The Social Media Breakfast Toledo group has always been about the full use of these new tools to communicate. We realize that it is important to note the legal limitations and compliance issues involved with many businesses (medical, financial planning, school districts, etc.) and well as the personal privacy issues of employees. For Social Media [...]
Complimentary Signature Brand Audit
Are you spending money on marketing and not sure how effective it is in bringing in new customers? Do you know why your customers really buy from you? Are you following a defined marketing plan? If you haven’t considered marketing in a systematic way, then complete the form below to receive your complimentary Signature Brand [...]
Mar. 23 | Free Local Search Webinar
TOLEDO, OH – February 26, 2010 – Patrick Giammarco, marketing consultant and owner of PWG Small Business Marketing, offers a complimentary, 60-minute Webinar titled Winning the Local Search Game – A 5-step process for dominating your local search landscape. Increasingly, search engines are creating ways for local shoppers to more easily find businesses in their [...]
