Category Archives: Branding
The traditional sales funnel marketing concept is compared with today’s more focused and well-rounded approach. The Marketing Hourglass concept, created by John Jantsch, is explained.
How does your business get started with PWG Marketing? In this short video (2:49) I guide newcomers through the Duct Tape Marketing System and the basic features of my website – http://www.pwgmarketing.com. The No. 1 tool on my website is the Signature Brand Audit.
I spend a considerable amount of time with my clients describing their Ideal Client and was looking for a tool that would help us better describe their audience, especially when it came to psychographic information. I came across archetypes, which, to be honest, I had never really heard of before. I started having some of [...]
TOLEDO, OH – February 26, 2010 – Patrick Giammarco, marketing consultant and owner of PWG Small Business Marketing, offers a complimentary, 60-minute Webinar titled Winning the Local Search Game – A 5-step process for dominating your local search landscape. Increasingly, search engines are creating ways for local shoppers to more easily find businesses in their [...]