by month: April 2012
The traditional sales funnel marketing concept is compared with today’s more focused and well-rounded approach. The Marketing Hourglass concept, created by John Jantsch, is explained.
Do you schedule marketing appointments with yourself? Most business owners don’t… For some, marketing is their full‑time job. But for many others, marketing is just another hat they wear. As such, marketing never actually gets done, because it’s the easiest thing to pass on or put off. But what if we started making daily marketing [...]