The Marketing Hourglass Explained

Posted on April 15, 2012 by Patrick Giammarco in 7 Steps to Small Business Marketing Success, Advertising, Branding, Differentiation, Marketing, Marketing Communications, Marketing Consultant, Marketing Hourglass, Marketing Plans, Marketing Strategy

The traditional sales funnel marketing concept is compared with today’s more focused and well-rounded approach. The Marketing Hourglass concept, created by John Jantsch, is explained.


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Posted on April 15, 2012 by Patrick Giammarco in 7 Steps to Small Business Marketing Success, Advertising, Branding, Differentiation, Marketing, Marketing Communications, Marketing Consultant, Marketing Hourglass, Marketing Plans, Marketing Strategy
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