Social media is not simply today’s trendy marketing play; it’s here to stay and has impacted every aspect of marketing and growing a small business.

Social Media Pro is ideal for companies or entrepreneurs looking to enhance their online presence.

Typically, companies seeking this solution are looking to do one or more of the following:

• Increase the number and quality of leads in their pipeline
• Increase market share
• Enter a new market beyond their local geographic area or to attract audiences that are online savvy
• Establish credibility and strengthen relationships
• Monitor real-time consumer response to offerings and keep an eye on the competition

Program Details
Social Media Pro is an innovative coaching program that utilizes strategy, feedback and accountability functions aligned with a full set of online tutorials, videos, audio podcasts and supporting content to deliver the practical know-how important to the success of small businesses.

It’s not an exercise in theory. It’s a plan of action. At the end, you’ll be able to effectively and efficiently integrate social media into your overall marketing plan.

The program is designed and delivered in a logical sequential order with each session revealed on a week-by-week basis until all five sessions are presented. The strategy behind this form of delivery is that it allows the participant to focus on the current lesson and progress logically through the program without becoming overwhelmed. Each meeting will be approximately 60 minutes in length and held a week apart.

Each lesson begins with an overview presentation of the material, action steps at the end of the lesson and a group of support videos and training that relate to that lesson’s action steps.

Week One: Creating a Social Media Strategy
Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we design your social media listening station.

Week Two: Optimizing Brand Assets
Social media sites afford a great opportunity to create outposts for your content. In this session we look at the best ways to create and optimize profiles and other social media real estate.

Week Three: Blogging for Business
Maybe you have a blog; if not, you’ve surely heard about them. In this session we dive into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.

Week Four: Social Networking and Networks
Creating profiles on the major social networking sites isn’t enough. In this session we cover the best practices for creating engagement on Twitter, Facebook and LinkedIn.

Week Five: Managing the Beast
The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we create your social media system in an attempt to bring it all together so you can balance input with ROI.