Practical Small Business Marketing Consultant in Northwest Ohio
I am a Perrysburg, Ohio-based small business Duct Tape Marketing and digital technology coach. I’m a new breed of marketing professional, possessing a holistic view of the world and keen observational powers. I’m a systematic thinker who believes that “cookie-cutter marketing” can no longer survive and the marketer’s view of the consumer and customer must be broader. I feel just as comfortable using digital tools to magnify the principles of branding as I do more traditional mediums.
I work closely with small businesses in northwest Ohio and southeast Michigan to simplify marketing and create consistent, predictable growth by installing the Duct Tape Marketing System; a system that has been tested and proven in thousands of small businesses around the world. [ why choose Patrick? ]
My story – Small business. Marketing. Simplified.
I fell in love with marketing at an early age, but it is my grandfather who I credit with inspiring my coaching business.
During college I worked as an intern at my grandfather’s plumbing supply business and realized early on how easy it is for small businesses to be confused and overwhelmed by marketing. In my grandfather’s case, he didn’t know where to start or how to communicate what made his business different and, as a result, ended up competing on price. I witnessed first-hand his frustration and it bothered me to see him struggle to market his business.
Bothered by what my grandfather experienced, I oriented my education and career toward marketing. While earning my MBA and gaining valuable corporate marketing experience with Libbey Inc., Calphalon, Microsoft and The University of Toledo, my desire to simplify marketing for small business owners never died. In 2006, I discovered the Duct Tape Marketing System—a unique small business marketing system created by award-winning author and blogger John Jantsch. Immediately, its main principle appealed to me: to simplify marketing for small businesses.
Empowered by the DTM system, I launched PWG Marketing in 2008 to offer marketing and digital technology coaching services to small businesses in northwest Ohio and southeast Michigan. As a Duct Tape coach I work as a coach-consultant hybrid. I provide advice and expertise when needed, accountability and strategy when stuck and proven tactics to help owners systematically build their business.
My role as a coach is to eliminate the confusion by holding small businesses accountable and helping to systematize their marketing strategies. Most small businesses have processes for things like making and delivering their products and services and billing, but are not likely to have a process or systematic approach to marketing. The system is the solution.
Today, many of the small business owners I talk to have the same questions, misperceptions and confusion about marketing. I work closely with small businesses to help dispel the “hocus pocus” marketing tactics that don’t contribute to the success of their business.