There are 7 main benefits built into the DTM system. As you progress through the program, you’ll begin seeing them work for you…
1. Duct Tape Marketing lets you focus on your ideal customers only
There is a market out there that is waiting for a business just like yours to service it. Not only are they waiting, they are willing to pay a premium to be serviced. They value what you have to offer, they enjoy your relationship approach to customer service and they readily refer their friends and colleagues as a token of their appreciation. Sound like fairy tale land? When you intentionally choose a market with a specific need or problem and then show them why you deserve their trust, it’s not only possible, it’s inevitable.
2. Duct Tape Marketing gets prospects to systematically call you
By creating advertising and lead-generation promotions that allow the prospect to move gently along the know, like and trust path at their own pace, Duct Tape marketers entice fully-qualified prospects to contact them.
3. Duct Tape Marketing is an orchestrated system
By working in the confines of a system, creating fixed steps, documenting and duplicating each step, the Duct Tape Marketer is able to quickly build the essential foundational components. Once the system is implemented, the focus shifts to operating and executing the system. That’s where the real magic lies.
4. Duct Tape Marketing makes your staff more effective and efficient
Your staff will thank you for including them in the marketing process and giving them tools to become immediately successful in their jobs. The payoff in terms of effectiveness and efficiency is stunning.
5. Duct Tape Marketing lets you to charge a premium for your products and services
When you become the obvious choice for a service, product or market, your customers are not only willing to pay a premium, they expect to do so. In fact, you will be surprised to learn that the greatest challenge can sometimes be charging enough to align with the perceived value.
6. Duct Tape Marketing allows you to create predictable sales forecasts
The systematic approach to lead generation and lead conversion at the core of the Duct Tape Marketing system, allows business owners to create and test successful promotions and expect predictable results when they increase the scale of such promotions.
7. Duct Tape Marketing makes your business more valuable
Nothing makes a business more attractive to a potential buyer than documented systems and predictable marketing results. The primary constraint on most small businesses is the “rainmaking” status of the owner. The Duct Tape Marketing system presents a process to transfer that status to others. A potential buyer must feel confident that the business can operate without the current owner before any serious consideration can be given.
Next Step… Still not sure if the Duct Tape Marketing System is for you? Click to learn who makes an ideal Duct Tape Marketing client.