Create your total online presence and take your business to the next level

If the pace of change of marketing online seems to be moving faster than you can keep up, you’re not alone.

And yet, a recent survey by the folks at ComScore suggests that as high as 92% of consumers and businesses in the market for products, services or solutions turn online first to source, find and engage local businesses.

So, if you’re not focused on creating a total web presence, one that gives you a distinct competitive advantage in the marketplace, your business won’t survive long in the marketing world as we know it today.

Here’s the thing though, online marketing isn’t really that complicated. If fact, the fundamentals of gaining know, like and trust using online tools are essentially the same offline as they are online.

You have most of the answers you need to compete online; you may simply lacking a systematic approach to building the foundational elements that will allow your business to thrive.

And that’s where I think I can help.

The most important element of marketing and particularly online marketing is taking a systematic approach. Businesses and marketers have been bombarded over the last few years with the online idea or tool of the week. It’s no wonder it all seems so complicated and convoluted, when in fact, it’s really not that hard to understand at all.

What if you…

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  Approached your online presence logically and practically?
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  Were able to build a simple digital foundation based on proven patient-generating techniques?
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  Understand how to create content that generates the most traffic?
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  Focused on the essential practices that search engines love?
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  Knew how to turn social media participation into more awareness and, ultimately, more customers?
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  Learned the simple secrets of tapping millions of visits from online advertising?
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  Could quickly gauge the effectiveness of every online move you make?

In other words – what if you could learn to build your total online presence?

Join Master Duct Tape Marketing Consultant, Patrick Giammarco, January 10, 2013 at 11 am EST for a complimentary Webinar titled, 7 Essential Stages of a Total Online Presence.

During the Webinar we’ll cover…

1. Content Platform – So much of what happens online revolves around content. It’s how you get found, why people pay attention and how you start to exchange value. Without a content platform to build from a great deal of effort in other stages will be wasted.
2. Organic SEO – Having someone type a search phrase that is related to your business and finding a blog post or page from your site on page one of the search engine results is the ultimate payoff and, long-term, may be the difference between success and failure.
3. Email Marketing – An engaged email list, eager to hear from you, is the most valuable asset you can build. 1,000 responsive email followers trumps 25,000 Twitter followers every day when it comes to actually promoting the things that make your money.
4. Social Media Marketing – The first step is to understand how your current customers are using social media and how you can use social media to somehow serve them better. If you do that, you’ll get immediate value.
5. Online Advertising – Many people waste advertising and then conclude it doesn’t work. Pay per click advertising can be very effective when done right. One of my favorite things about it is that a platform like Google AdWords allows you to test your thinking a dollar at a time.
6. Mobile and Location – These days, just about every demographic is using a mobile device to access the Web. As a business, no matter your industry, you simply can’t ignore this reality. It’s time to start adding mobile integration to your list of priorities.
7. Analytics and Conversion – Trying to understand your Web visitors can be a bit, well, confusing. Each individual visitor brings his or her own set of data that has
   to be collected, measured, analyzed and reported. If you don’t know what you’re looking at, it can feel a bit like being handed a Rubik’s Cube.

Everyone who registers and attends the Webinar will receive a free copy of the 7 Essential Stages of a Total Online Presence eBook as well as a special offer to enroll in the Total Online Presence Program.

Upon completing the registration form below, you will be sent an email with GoToMeeting and call-in details.

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