Tag Archives: Marketing Hourglass

 The Marketing Hourglass Explained

The traditional sales funnel marketing concept is compared with today’s more focused and well-rounded approach. The Marketing Hourglass concept, created by John Jantsch, is explained.

Tagged , , , , , , , , |
Posted on April 15, 2012 by Patrick Giammarco in 7 Steps to Small Business Marketing Success, Advertising, Branding, Differentiation, Marketing, Marketing Communications, Marketing Consultant, Marketing Hourglass, Marketing Plans, Marketing Strategy
( Leave a comment )