Tag Archives: Marketing Plan

 New Video: Determine Your Marketing Strategy

A successful marketing strategy can streamline and focus your message to prospects and clients. What elements do you need to consider to create a strategic marketing plan? Watch my short (2:44) video for the answer.

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 Local Search Marketing – What Is It and Why It’s Important

Below are stats from Kelsey, comScore and Direct Mail News that really hammer the notion that small local businesses need to get very serious about being able to rank when people search for local solutions. 90% of online commercial searches result in offline bricks and mortar purchases (comScore) 82% of local searchers follow up offline [...]

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 Jan. 5 | 7 Steps Webinar

Small Business Marketing Consultant Patrick Giammarco Hosts 7 Steps to Small Business Marketing Success Webinar What if you had more confidence in your marketing efforts? What if you could develop a marketing strategy that creates momentum for your business? What if you could narrow your marketing focus to capture ideal customers that valued what you [...]

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 NEWS RELEASE: Toledo Marketing Consultant Added to Internet TV Channel

TOLEDO, OH – November 28, 2011 – Marketing consultant, Patrick Giammarco, announced he has been selected to join an elite network of local entrepreneurs on Toledo’s only Internet TV channel, Toledo BizConnect TV. The Toledo BizConnect TV channel is updated daily and provides business and life advice to area business owners in the form of [...]

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 Using Archetypes to Build Powerful Brands

I spend a considerable amount of time with my clients describing their Ideal Client and was looking for a tool that would help us better describe their audience, especially when it came to psychographic information. I came across archetypes, which, to be honest, I had never really heard of before. I started having some of [...]

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 Pressitt Social Media News Release

I’m a big believer in, and student of, the techniques of “inbound marketing”. The basic premise behind inbound marketing is to do everything you can to get found by people already searching for the products and services that you offer. For most small businesses, that means setting up your website like a “hub” for your [...]

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 Complimentary Signature Brand Audit

Are you spending money on marketing and not sure how effective it is in bringing in new customers? Do you know why your customers really buy from you? Are you following a defined marketing plan? If you haven’t considered marketing in a systematic way, then complete the form below to receive your complimentary Signature Brand [...]

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 Part 3 – Four Marketing Pillars that Matter Most in the New Economy

This is the third post in the series. Read part one. Read part two. Over the next several posts, I’ll be detailing four marketing pillars that matter most in the New Economy. I’ve given my “Four Pillars” presentation numerous times over the past two months and, more than ever, believe that NOW is the time [...]

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 Part 2 – Four Marketing Pillars that Matter Most in the New Economy

This is the second post in the series. Read part one. Over the next several posts, I’ll be detailing four marketing pillars that matter most in the New Economy. I’ve given my “Four Pillars” presentation numerous times over the past two months and, more than ever, believe that NOW is the time to start planning [...]

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 Four Marketing Pillars that Matter Most in the New Economy

Over the next several posts, I’ll be detailing four marketing pillars that matter most in the New Economy. I’ve given my “Four Pillars” presentation numerous times over the past two months and, more than ever, believe that NOW is the time to start planning for the New Economy. I still find so many small businesses [...]

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