Blog

Toledo SBDC Offers Google My Business Workshop

4 out of 5 consumers use search engines to find local products and services, however only 37% of businesses have claimed their listing on Google.

People turn to their computers, laptops and smartphones multiple times a day to learn something, do something, discover something, watch something, or buy something.

Giammarco Joins Panel for WEN Business Enrichment Event

Giammarco Joins Panel for WEN Business Enrichment Event

Small business marketing consultant Patrick Giammarco, announced today his participation in the Women’s Entrepreneurial Network’s (WEN) enrichment event on October 24, 2016.

Giammarco, a Master Duct Tape Marketing Consultant, will provide simple, practical ways for small businesses to create and implement a marketing plan for their business.

7 Steps to Small Business Marketing Success Webinar

7 Steps to Small Business Marketing Success Webinar

Small business marketing consultant Patrick Giammarco, announced today he will host a free Webinar titled 7 Steps to Small Business Marketing Success on Tuesday, August 30 from 11 am-12 noon ET.

Giammarco, a Master Duct Tape Marketing Consultant, has consistently delivered real-world small business marketing ideas and proven strategies.

Giammarco Earns Content Marketing Certification

Giammarco Earns Content Marketing Certification

Patrick Giammarco, owner of Inbound Marketing agency PWG Marketing, recently completed the content marketing certification master course offered by Content Marketing Institute (CMI) and has been designated as a content marketing specialist.
What Content Marketing Certification Means
“We were well-positioned before, but after completing CMI’s master content marketing course and achieving content marketing certification, we’re even more prepared to help our clients’ build teams and create content strategy that really moves the needle,” commented Giammarco.

Google 3-Pack to Become 2-Pack + 1 Ad

For the last few years, local businesses that excel in their crafts have enjoyed a prime spot on the Google 3-pack listing of hits close to the user’s location. However, Google announced a change that will bring the 3-pack configuration down to just a 2-pack – turning the third spot into a paid advertisement.

6 Essential Components of a Marketing Strategy

6 Essential Components of a Marketing Strategy

Many people don’t know exactly what marketing strategy is or what market strategists do. They may have some idea about the components of a marketing strategy, but few really know what goes into building a strong approach.

An effective marketing strategy has to account for a business, its industry, and current trends to create a comprehensive, actionable, and results-driven set of activities focused on one particular goal or a set of goals.

6 Ways to Take Your Content Strategy From Flat to Fabulous

6 Ways to Take Your Content Strategy From Flat to Fabulous

Content Tips for Boosting Online Visibility
“Content marketing is king,” as many digital marketers have said. But content itself doesn’t rule supreme; high quality content does. As search engine algorithms become more intelligent and businesses become more customer-oriented, publishing engaging material is imperative.

5 Signs It’s Time to Upgrade Your SEO Strategy

5 Signs It’s Time to Upgrade Your SEO Strategy

SEO strategy is an ever-changing concept in the digital marketing world. Companies that don’t keep up with fluctuating SEO trends will quickly fall behind. If you’re talking about content marketing, driving traffic online, and creating a better customer experience in 2016, you need SEO.
SEO strategy is the backbone of every digital marketing activity you tick off the list.